Maintaining employment
in the growing areas

Pink Lady® is committed to guaranteeing constant growth within its network and thus sustaining a positive impact in production areas.

Beyond the production of quality apples, the Pink Lady® network also maintains jobs and generates wealth in the areas where it operates in Europe.

9 280 jobssupported* by the Pink Lady® network in total in Europe.
3 910direct jobs
536 M€in wealth creation
97 M€of purchases made

Distribution of jobs per sector of activity
of the Pink Lady® network

Production
Distribution
and sales
Storage
and packaging
Nurseries

Geographical distribution of jobs
in the Pink Lady® network in Europe

France
5920
2275
The Loire valley: 465
The southeast: 1010
The southwest: 800
Spain
385
195
Catalonia: 195
Italy
2975
1440
South Tyrol: 860
Emilia-Romagna: 580
Direct jobs in the network
Total jobs supported by the network
Source: UTOPIES 2017 study

* Direct jobs (employees within the network), indirect (jobs in the supplier chain) and induced jobs (through household consumption and public administration expenditure related to salaries and taxation).