Pink Lady® Europe is a non-profit association that brings together men and women around shared values.
approach to the apple
4 complementary professions represent the heart of the collective:
They produce the trees through natural selection and nursery breeding processes.
They do sterling work all year round to produce a high quality apple.
They are in charge of selecting the apples that will become Pink Lady® apples, as well as preserving and packaging them.
They market Pink Lady® apples in 50 countries.
Our growers, true craftsmen and women of a quality product, receive fair remuneration for their work.
The Association promotes the pooling of experience and know-how with a view to going forward hand in hand.
Best practices are collectively ensured by our members for a sustainable quality production.
Our unique model, which integrates economic, environmental and social issues, makes Pink Lady® apples the leading premium apples on all markets.